“Tracy is absolutely delightful to work with. Her excellent writing skills and deep understanding of the L&D/HR space enable her to quickly interpret our briefs and produce high-quality writing which accurately depicts our company’s vision, values, tone of voice and offerings. Tracy is extremely reliable and collaborative - we work together to establish mutually workable deadlines, all of which have been easily met. Tracy works with systems and platforms that make it easy for her clients to give input and review her work.”
Content and Training That Actually Works — From Someone Who’s Been There
I offer TWO services that solve these challenges — each designed to support your team and business growth in different, yet complementary ways:
Whether you're looking for content that builds trust and drives results or training that empowers your team to take action and perform better, I provide expert-led solutions that make an impact.
I’m Tracy — with over 25 years of experience in HR, leadership, and workforce development. I partner with businesses to create content and/or deliver training that works — no fluff, just real results, from a real human.
What You Get When You Work With Me:
✅ SEO-optimised HR, Leadership & L&D content that drives traffic, builds credibility, and converts
✅ Engaging blog posts, white papers, website copy, learning materials, and more — tailored to your audience
✅ Customised or pre-packaged training solutions built around your team’s real needs
✅ Flexible employee development workshops designed to support workplace success
✅ A reliable freelance B2B writer and/or qualified trainer who gets your industry
No more generic copy. No more one-size-fits-all training. Just practical, proven support from someone who’s done the job — and knows what works.
Trusted by organisations like:
“Tracy is one of the best writers we’ve worked with! We reached out to Tracy for our SEO content creation project for our blog and she supported us with an article every week for a month. She always delivered high-quality content that required very few edits and made sure to include all the keywords provided. Her work was very elaborate, reflecting her experience very well, and always delivered on time - which was very important for us. We are very pleased to have worked with Tracy on this project and would definitely want to work together again in the future.”
Content that sells
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Content that converts
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Content that builds authority
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Content that isn't the same regurgitated stuff already on the internet
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Content that sells • Content that converts • Content that builds authority • Content that isn't the same regurgitated stuff already on the internet •
“Tracy is a fantastic freelance writer who takes direction, feedback, and uses her initiative to tie content into our business goals.
She’s responsive and incredibly organised, writing content our readers not only enjoy, but learn from. I would recommend her any brand looking for reliable content support.”
— Elise Dopson, co-founder of Peak Freelance
30+ years of experience
I have a motto of “knowledge is power.” When leads have access to the right information and have support in place, they’re much more likely to move through your sales funnel and become a subscribed, engaged customer.
“Tracy is a fantastic writer.
Super-easy to work with, delivers great work every time and communicates clearly in-between tasks. If you're looking for a B2B SaaS writer, hire Tracy immediately!”
—- Steven MacDonald, Kingspoint