B2B content writing services for

HR/L&D/Leadership SaaS

I can help you answer your target audience’s questions…

  • Maintain a consistent and diverse content calendar that meets the needs of the target audience and aligns with your content strategy

  • Enhance the visibility of the content and improve search engine rankings

  • Partner with a freelance writer who has “walked the walk." You get content that taps into feelings based on real-life HR/L&D and leadership experiences

Let me help you reach your audience in a way that truly resonates and builds trust with:

  • Content refreshing

  • Blog posts

  • White papers

  • Ebooks

  • Social media posts

  • Copywriting

  • Case studies

The result? You get thoroughly researched content, SEO optimized, and it exceeds your marketing goals. Based on your personas, you can build a library of content that caters to both new and existing customers.

Rates start from £500. Each project has a customised price based on your requirements.

Selin Gokalp, Inbound Marketing Manager - UK, Factorial HR

“[Tracy] always delivered high-quality content that required very few edits and made sure to include all the keywords provided. Her work was very elaborate, reflecting her experience very well, and always delivered on time—which was very important for us.”

Portfolio

I’ve worked with incredible HR, marketing, and SaaS companies, including Appogee HR, Factorial HR, Cloud Assess, and more, to create content that educates potential customers and improves their bottom line. Most of my work is ghostwritten, though you can find my published work here:

E-Book:

Productivity:

Leadership and Management:

HR articles:

Learning and development/business skills articles:

Case studies:

Steven Macdonald, Kingspoint

“Tracy is a fantastic writer. Super-easy to work with, delivers great work every time and communicates clearly in-between tasks. If you're looking for a B2B SaaS writer, hire Tracy immediately!”

Pricing

The fees I charge for my writing services vary according to a range of factors, including but not limited to length, depth, how quickly the turnaround is, and the level of specialism needed to do an awesome job.

This rate includes:

  • A discovery call to find out more about you, your target audience, your business, and your goals. 

  • Professionally written content, including SEO keywords, unique quotes, extensive research, and sourced images.

  • Two rounds of edits (if required) within a week of receiving the first draft.

Qualifications

I have 30+ qualifications and certificates under my belt, including:

 

Equality and Diversity
Awareness

Stockport Council

 

Fundamentals of
Digital Marketing

Open University

 

Level 3 Leadership and Management

ILM

Advanced Online
Writing Skills

Peak Freelance

 

NPQICL (Masters qualification in leadership)

University of Wolverhampton

Disability
Awareness

Stockport Councile