About Tracy

Here’s a little secret… if I weren’t a freelance writer, I’d love to be an MI5 agent! (Shush, don’t tell anyone!)

I’m in beautiful West Yorkshire, UK. I’m a mum of two adult children, aged 26 and 23.

For over 25 years, I've led and managed multi-disciplinary teams for local authorities. As a freelance writer for B2B, I draw on that experience.

  • I’ve written for some amazing organisations and businesses. I’m digital marketing certified and understand SEO.

  • I’ve led and managed teams, working alongside staff and volunteers, using restorative practices, and managing conflict.

  • I have a wealth of knowledge about workplace well-being. I’m trained in mental health, domestic abuse, conflict management, and motivational interviewing.

  • I’m a highly experienced skilled leader and volunteer manager. I’ve worked with NHS and local authorities to develop and coordinate a highly successful peer mentoring programme in collaboration with other professionals.

  • I’ve developed a range of accredited and non-accredited training courses and materials for adults to enhance their skills, knowledge, and confidence which supports career development.

​I'm well known for my attention to detail, passion for projects, and achieving my clients' goals. I work with you and the people behind your business ideas, helping you to connect, engage, and educate your leads.

What do I enjoy outside of work? I love to walk and try to run a little (emphasis on the little). I also enjoy anything related to interior design and travelling. My favourite place I’ve visited so far is Lisbon. I just love their pastéis de nata (Portuguese custard tarts).

Specialisms

L&D specialisms

  • Learning and development:

  • LMS/LXP technology integration

  • User eLearning analytics and data

Leadership and management

  • Managing change

  • Performance management

  • Vision and strategy

  • Ethical leadership

  • Self-reflection and self-awareness

HR specialisms

  • Employee engagement

  • The future of work

  • Onboarding and retention

  • HR compliance and workplace policies

  • DEI&B

Tara Clarke, Marketing Manager, Appogee HR

“Tracy is a pleasure to work with. She's extremely knowledgeable when it comes to HR writing in the SaaS space and goes the extra mile when creating content. All briefs are followed meticulously, and all output is spot on every time. I would highly recommend Tracy.”