About Tracy

Here’s a little secret… if I weren’t a freelance writer, I’d love to be an MI5 agent! (Shush, don’t tell anyone!)



I’m in beautiful West Yorkshire, UK. I’m a mum of two adult children, aged 26 and 23.

For over 25 years, I've led and managed multidisciplinary teams for local authorities. As a freelance writer for B2B and trainer, I draw on that experience.

  • I’ve written for some amazing organisations and businesses. I’m a digital marketing certified professional and have a strong understanding of SEO.

  • I’ve led and managed teams, working alongside staff and volunteers, using restorative practices, and managing conflict.

  • I have a wealth of knowledge about workplace well-being. I’m trained in mental health, domestic abuse, conflict management, and motivational interviewing.

  • I’m a highly experienced, skilled leader and volunteer manager. I’ve worked with the NHS and local authorities to develop and coordinate a highly successful peer mentoring programme in collaboration with other professionals.

  • I’ve developed a range of accredited and non-accredited training courses and materials for adults to enhance their skills, knowledge, and confidence, which supports career development.

​I'm well known for my attention to detail, passion for projects, and achieving my clients' goals. I work with you and the people behind your business ideas, helping you to connect, engage, and educate your leads.

What do I enjoy outside of work? I run two local walking groups (check out the pic on the left). I also enjoy anything related to interior design and travelling. My favourite place I’ve visited so far is Lisbon. I just love their pastéis de nata (Portuguese custard tarts).

Specialisms

L&D specialisms

  • Learning and development:

  • LMS/LXP technology integration

  • User eLearning analytics and data

  • Learner engagement and relationship building

  • Trainng course facilitation

Leadership and management

  • Managing change

  • Performance management

  • Vision and strategy

  • Ethical leadership

  • Self-reflection and self-awareness

HR specialisms

  • Employee engagement

  • The future of work

  • Onboarding and retention

  • HR compliance and workplace policies

  • DEI&B

Tara Clarke, Marketing Manager, Appogee HR

“Tracy is a pleasure to work with. She's extremely knowledgeable when it comes to HR writing in the SaaS space and goes the extra mile when creating content. All briefs are followed meticulously, and all output is spot on every time. I would highly recommend Tracy.”