From Brief to Brilliant
I can help you answer your target audience’s questions by…
Maintaining a consistent and diverse content calendar that meets the needs of the target audience and aligns with your content strategy
Enhancing the visibility of the content and improve search engine rankings
Partnering with a freelance writer who has “walked the walk." You get content that taps into feelings based on real-life HR/L&D and leadership experiences
Let me help you reach your audience in a way that truly resonates and builds trust with:
Content refreshing
Blog posts
White papers
Ebooks
Marketing one-pagers
Social media posts
Newletters
Case studies
The result? You get content that's not only thoroughly researched and SEO-optimised but also knocks your marketing goals out of the park.
With content built around your personas, you'll have a library that speaks to both your new and loyal customers — like a content buffet they can't resist!.
Selin Gokalp, Inbound Marketing Manager - UK, Factorial HR
“[Tracy] always delivered high-quality content that required very few edits and made sure to include all the keywords provided. Her work was very elaborate, reflecting her experience very well, and always delivered on time—which was very important for us.”
Portfolio
I’ve worked with some incredible HR, marketing, and SaaS companies, including Descript, Appogee HR, Wonderlic, and more, to create content that educates potential customers and improves their bottom line. Most of my work is ghostwritten, though you can find my published work here:
E-Books
For Blossom: A Step-By-Step Guide to Proving ROI of L&D
For Blossom: 7 Steps to Building a Successful L&D Programme
HR
For Multiplier: Global pay frequency guide
For Multiplier: A guide to global payroll management
For Wonderlic: Cognitive Ability Tests for Hiring
For Factorial HR: Working Time Regulations: The Ultimate Guide
For Appogee HR: HR trends for 2024: What we're predicting
Productivity
For Descript: How to record a Microsoft Teams meeting: 5 easy ways
For Peak Freelance: How to Manage Sickness as a Freelance Writer
For Peak Freelance: Do You Need Freelance Writing Qualifications in 2023?
Leadership and Management
Learning and development/business skills
For Blossom: L&D: Are you making the most of your managers?
For Blossom: Employee Learning Potential: What is it and why is it important
For Blossom: LXP vs LMS: What’s the difference, and which one should you choose?
For Blossom: Developing a Learning and Development Strategy for Success!
Case studies
Steven Macdonald, Kingspoint
“Tracy is a fantastic writer. Super-easy to work with, delivers great work every time and communicates clearly in-between tasks. If you're looking for a B2B SaaS writer, hire Tracy immediately!”
Qualifications
I have 30+ qualifications and certificates under my belt, including:
Equality and Diversity
Awareness
Stockport Council
Fundamentals of
Digital Marketing
Open University
Level 3 Leadership and Management
ILM
Advanced Online
Writing Skills
Peak Freelance
NPQICL (Masters qualification in leadership)
University of Wolverhampton
Disability
Awareness
Stockport Councile