Transform Your HR/L&D/Leadership Content & Training with anExpert Who Delivers Results
I’m Tracy — an experienced freelance writer and qualified trainer specialising in HR, L&D, and leadership.
Tired of working with disorganised writers or trainers who don’t understand the industry?
Fed up with content or training delivery that doesn’t hit the mark drive real results.
I get it — and I’m here to change that.
With over 25 years of experience in HR, leadership, and L&D, I deliver high-quality, SEO-friendly content that drives clicks, conversions, and credibility. Forget the generic AI-produced copy — I craft content that connects, engages, and delivers measurable results.
But that’s not all.
As a qualified adult education trainer, I also provide tailored training solutions to help your teams achieve success. Whether you need accredited courses, workshops, or customised learning sessions, I’m your go-to for practical, impactful training that sticks..
And the best part?
Partnering with a freelance content writer with over 25 years of industry experience will make your content stand out and build credibility with your target audience.
I’m Tracy, a freelance writer with 30+ years of HR-related experience. I'm also HubSpot Digital Marketing certified, a qualified corporate leader, and an adult education trainer.
I’ve worked with local authorities, NHS and non-profits and top global like Descript, Blossom LMS, CIPHR, Digizuite, and Multipler. My long-term partnerships speak for themselves — reliable, communicative, and results-driven.
Services Offered:
High-quality blog posts, white papers, case studies, and more
SEO-driven website copy that converts
Customised corporate training sessions and courses
Accredited and non-accredited training delivery
Let’s collaborate and make your message or learning programmes stand out.
“Tracy is absolutely delightful to work with. Her excellent writing skills and deep understanding of the L&D/HR space enable her to quickly interpret our briefs and produce high-quality writing which accurately depicts our company's vision, values, tone of voice and offerings. Tracy is extremely reliable and collaborative - we work together to establish mutually workable deadlines, all of which have been easily met. Tracy works with systems and platforms that make it easy for her clients to give input and review her work.” —Kerry Gibbons, Project Manager at LIW
“Tracy is one of the best writers we’ve worked with! We reached out to Tracy for our SEO content creation project for our blog and she supported us with an article every week for a month. She always delivered high-quality content that required very few edits and made sure to include all the keywords provided. Her work was very elaborate, reflecting her experience very well, and always delivered on time - which was very important for us. We are very pleased to have worked with Tracy on this project and would definitely want to work together again in the future.”
Content that sells
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Content that converts
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Content that builds authority
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Content that isn't the same regurgitated stuff already on the internet
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Content that sells • Content that converts • Content that builds authority • Content that isn't the same regurgitated stuff already on the internet •
“Tracy is a fantastic freelance writer who takes direction, feedback, and uses her initiative to tie content into our business goals.
She’s responsive and incredibly organised, writing content our readers not only enjoy, but learn from. I would recommend her any brand looking for reliable content support.”
— Elise Dopson, co-founder of Peak Freelance
30+ years of experience
I have a motto of “knowledge is power.” When leads have access to the right information and have support in place, they’re much more likely to move through your sales funnel and become a subscribed, engaged customer.
“Tracy is a fantastic writer.
Super-easy to work with, delivers great work every time and communicates clearly in-between tasks. If you're looking for a B2B SaaS writer, hire Tracy immediately!”
—- Steven MacDonald, Kingspoint